Why Personal Branding Is Important

Is creating a personal brand the right decision for you? Let's find out!


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A lot of people talk about personal branding these days.

And if you take a closer look at your network on Facebook or Instagram, you will notice that the lines between a business and a person have become very blurry.

Years ago, nobody would have dared to put a face to what they are doing online. There were just too many concerns for most people. But these voices are getting quieter every year.

How come?

And most importantly:

Why should you care?

Let's have a closer look:

Why Personal Branding Is Important

Just in case you are wondering what the hype is all about:

Personal branding is the art of marketing yourself or your career as a brand.

Let's have a look at why it's so powerful:


Companies spend more time researching your past online - Use it to your advantage by taking charge of your online presentation.

Let's be honest:

How many of your colleagues have a decent online presence right now?

Chances are, still not that many.


This is a huge opportunity for you to establish a portfolio that displays your skills and past work experience. Adding a few personal talents into the mix as well as your personality can go a long way.

Think of a personal brand as your new-age business card.

Putting yourself out there takes confidence. By building a personal brand around your skills and expertise, you show other people that you truly believe in your work and vision. Which is a great factor for building trust.


Decades ago, we spent most of our time "offline".
Today, we are constantly connected to the Internet .

This has even affected the time we spend with loved ones.

In 2016, the average family spent less than 40 minutes a day together.

Therefore, a lot of our networking and bonding activities are slowly but gradually moving online.

By building a personal brand now, you can be one of the first people in your circle to establish yourself as a thought leader and gain trust from your peers.

The best part however:

It is passive aggressive.

Many people talk about themselves at meetings and events to establish themself as experts. Since they are often lacking an online presence, what other option do they have after all?

If you have an amazing online presence however, you can spend more time listening to others.

Ask questions and focus on providing value. If the opportunity arises to talk about yourself or you are asked about your work, you can simply refer to your own personal website.

If someone likes you in person, chances are they will love to learn more about you and check it out.

A website allows people to do this at their own pace. They are not forced to hear about something they are not interested in, which actually increases the likelihood that they will care.

If you combine this with a solid social media presence, it gets even better.

You could ask people:

"Oh by the way, let's connect via social media. Are you on {Insert social network here} by any chance? Excellent, me too. Here's my handle. Would love to chat with you again sometime."


By leveraging a personal brand, you can focus more on the people that matter and learn about their goals and motives. If they show interest in you, simply refer to your personal website or your social media. This is quick and makes the other person feel like they are on the same level as you.

As soon as you added a few contacts to your "virtual network", all you have to do is continue to publish valuable content and interact with your peers.

The more they will see you in their feed, the more they will trust you.

If you do this right, you won't have to introduce yourself to people in your niche any longer because they already know about you.

You might even get approached by people congratulating you on your expertise every now and then. If you get to this point, you are on your way to personal branding mastery.


Regardless of whether you are an employee or a solo-entrepreneur:

Opportunities are always great to have!

And with a personal brand, you increase your chances across all verticals.

Impressing a company you work for? Check.
Building a network to start a freelance career? Yup.
Gaining traffic which allows you to earn passive income via ads and eBooks? Sure.


The internet has opened so many options to earn money and connect with people. It is time that you carve out your own little plot of cyber space and make it work for you!


A good question to ask is: "Will this (still) be important in 30 years from now?"

And when it comes to personal branding, the answer is a clear YES!

After all: We are certainly not going to move further away from the Internet, if anything, we are moving closer to it in all areas of life. It is no coincidence that we already use the term "IoT" (Internet of all things). The web is the future and the earlier you take control of your online visibility, the better.

What is holding you back?

To sum it up, let's address a few common questions:

"What if my company/boss/colleagues/friends find my website?"

A: As long as you ensure that your online presence is clean and you do your best sharing valuable content on your site, there is no real reason to feel insecure about a personal brand.

If anything, it shows that you stand behind what you put out and that you are confident in yourself. A great quality to have in this day and age!

Just don't be too pushy in your marketing efforts and always focus on networking first.

Or as Gary Vee put it: "Jab, Jab, Jab, Right Hook"

"How do I get started?"

A: The first step in building a personal brand is "soul searching". If you don't know what that means, you can read more about it here.

In short: You want to assess yourself and find out who you really are.

The more self-awareness you have, the easier it will be for you to position yourself.

Start by identifying your strengths and weaknesses.

What are you known for in your closest circle?

This applies to both your business and personal life.

And don't think you have nothing of value to share:

If you are introverted, embrace it.
If you are extroverted, embrace it.

If you document your own personal journey with a unique spin, it doesn't matter if you fit into a category or not - people LOVE authenticity!

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